Julie Ng

Julie Ng

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Telefonbücher Campaign

In cooperation with the Deutsche National Bibliothek, Ancestry.de launched the Telefonbücher collection in 2009. It was the first significant launch for which I was asked to design a microsite to illustrate the richness of this collection.

To find a theme, I did considerable research in the collection itself and settled on basing it from a advertisement from the 1927 Hamburg Telefonbuch. The colorful cartoon personification of the phonebook as a know-it-all man is a fitting mascot, which also connects the user to the history.


Design, Art Direction, HTML/CSS