The education of a designer should not be focused towards working in specific mediums any longer, because those mediums change so frequently and often congeal into one another into new hybrids. Everything is a campaign now. Schools would be wise to focus activity around objectives rather than tasks, because so much of professional work is around objectives too: devising plans to fulfill those objectives, creating a symphony of efforts that work together towards that goal, and then executing those efforts in a way that adds value. By focusing on objectives, curriculum will age better because instructors can be agile about the tools that they teach as the world around the university changes.

— Frank Chimero: Desingers Posion

Very well said and so very true. I taught myself design, photoshop and programming while freelancing. But it wasn’t until I started working at a large Internet company that at the end of the day, it is all about the objectives. The page may be cool and cutting edge, but will it penetrate our audience and achieve our objectives. I probably ponder that question every week at work.